Search engine optimization is crucial for the success of any website. Whether you own a local brick and mortar business or you have an online business, it is important to learn how to harness the power of local SEO in NYC. Local search engine optimization helps to attract traffic from prospective customers who are in your geographic area.

The first step in reaping the full benefit of local SEO NYC is to conduct local keyword research. If you have not taken the time to identify the keywords that are ranking locally for your industry, you are missing out on the potential for additional business.

You can also take better advantage of local SEO NYC by making sure that each page of your website includes the full contact information and location of your business. In particular, it is important to make certain that such information is included in a prominent location so that it is highly visible to both search engines as well as visitors. It is also a good idea to make certain that the same information is included with your site URL in each of your social media profiles in order to increase search engine visibility and results.

Another way to leverage local SEO is to make sure that your site is listed with locally-based business directories, such as Google Places, Yelp, and Yellow Pages. One of the reasons these sites are so popular is that they appear not only in search results but also provide users with mapped locations. Some sites also provide user reviews to assist people in making informed purchasing decisions.